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Copywriter Mike Sutherland is surprisingly laid back about winning the Cannes Grand Prix at the tender age of 26. “No complaints really. It’s nice to have it recognized,” he says of Saatchi & Saatchi London’s wild Club 18-30 campaign that he created with art director Antony Nelson.

Most agree that the print and outdoor work, showing young vacationers arranged in highly suggestive groupings, would never fly stateside.

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