Grammy-Winning Producer Swizz Beatz on Disrupting the Art World and Building a Powerful Brand

The Harvard-educated musician and entrepreneur wants to give more power to artists

Swizz Beatz with art in his home
We photographed Swizz inside his home alongside some of his favorite pieces from the family’s private art collection. Tracy Nguyen for Adweek

Kasseem “Swizz Beatz” Dean is sitting in his favorite spot in the house, the left corner of a soft gray sofa, flanked by a bronze Nick Cave sculpture covered in buttons. Behind him is a black-and-white photo triptych conjuring the past, present and future. In another room, his wife, the singer Alicia Keys, trades “I love yous” with their 4-year-old son as the midday California light streams in.

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This story first appeared in the Nov. 4, 2019, issue of Brandweek.
@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.