Graf's 'Tom'-foolery in First Spot for Kayak

Tit for tat with old boss Tom Carroll goes back years

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It has been years since Gerry Graf worked at TBWA\Chiat\Day, but that doesn’t mean he can’t goof on an old boss there.

Yes, the inspiration for "Mr. Carroll," the cane-waving codger in Barton F. Graf 9000’s first TV spot for Kayak.com was none other than TBWA CEO Tom Carroll, one of Graf’s superiors from 2003 until 2008. When told of the gag, Carroll quipped that he wanted a residual. Graf happily obliged, mailing Carroll a dollar bill and his business card.

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