"Grab a Miller Lite

“Grab a Miller Lite. It’s Miller Time,” is the tagline on the highly anticipated first work from Ogilvy & Mather here for Miller Brewing’s flagship brand.
The first three spots were shown last week at the company’s annual national sales meeting in Dallas.
The spots feature Lite drinkers bonding with each other and the beer. One shows a hospital patient with braces receiving a radio sportscast. The brewery wanted to make a “stronger emotional tie with consumers” through the work, said Robert Mikulay, Miller’s senior vice president of marketing.
“There weren’t giant raves, but everyone seemed to be happy,” said Rick Boyko, the agency’s co-president and chief creative officer of distributor reaction.