LOS ANGELES - Picture a game of musical chairs set t" /> Gov't. Subsidies Energize Mexican Resort Business: Funding Boost Will Enable Destinations to Renew Ad Efforts; Some May Shop for New Ad Agencies <b>By J.L. Sulliva</b><br clear="none"/><br clear="none"/>LOS ANGELES - Picture a game of musical chairs set t
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LOS ANGELES - Picture a game of musical chairs set t" />

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Gov't. Subsidies Energize Mexican Resort Business: Funding Boost Will Enable Destinations to Renew Ad Efforts; Some May Shop for New Ad Agencies By J.L. Sulliva

LOS ANGELES - Picture a game of musical chairs set t

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Armed with new government regulations that will bolster contributions made by resort associations to community ad chests, a number of destinations which had suspended advertising are expected to renew their efforts. Some new destinations are likely to launch ad campaigns. And an as-yet-undetermined number of tourism accounts may go into review.

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