Government Probes Survey On ONDCP Ads' Effectiveness

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The White House’s antidrug media campaign still can’t escape its troubled past.

A Government Accountability Office probe launched in January has now forced Office of National Drug Control Policy officials to put on hold plans to hire a new contractor to measure the effectiveness of its antidrug campaign. That means there is no tool to measure the campaign’s value at a time when lawmakers will begin budget negotiations for next year. While the campaign’s current budget of $120 million is the lowest it has ever been, lawmakers are considering further cuts.

This is the latest in a series of setbacks, which included the convictions of two top agency execs for overbilling the government on the campaign.



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