Gotham Woos Women for Alize

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NEW YORK Three new print ads by Gotham for Kobrand Corp.’s Alize de France drink line feature recipes and stylized people perched atop an Alize bottle.

The estimated $3 million campaign, directed at women 21-39, features a new tagline, “Parlez Alize,” which replaces, “Deliciously alluring.” The previous campaign, which ran two years ago and was created by David Anton & Partners, featured model and actress Veronica Webb and was targeted at urban consumers.

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