Gotham Wins Denny's Creative Biz

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Denny’s has selected Interpublic Group’s Gotham in New York to handle lead creative duties on its advertising account after a review.

The other finalists, as previously confirmed by the client, were MDC Partners’ Kirshenbaum Bond Senecal + Partners, Omnicom Group’s BBDO and IPG’s Erwin-Penland in Greenville, S.C.

The winner succeeds Omnicom’s Goodby, Silverstein & Partners in San Francisco, which split with Denny’s last month.

Said Frances Allen, chief marketing officer at the casual-dining chain: “The Gotham team presented very strong ideas that will connect with our consumer in new ways, and we are pleased to have them join as part of the Denny’s team.”

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