Gotham Unites Bausch & Lomb Brands

NEW YORK Bausch & Lomb this week is launching a $20 million-plus campaign from Gotham that brings together top sellers like ReNu and new products like Ocuvite PreserVision under a strong company brand.

The campaign’s first two spots begin airing today and promote ReNu contact lens solution and Ocuvite PreserVision, a vitamin intended to halt the effects of macular degeneration.

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