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NEW YORK Bausch & Lomb this week is launching a $20 million-plus campaign from Gotham that brings together top sellers like ReNu and new products like Ocuvite PreserVision under a strong company brand.
The campaign’s first two spots begin airing today and promote ReNu contact lens solution and Ocuvite PreserVision, a vitamin intended to halt the effects of macular degeneration. Both end with the Bausch & Lomb logo and the company’s new tagline, “Preserving vision.
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