Gotham Sells Trump on Vodka

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NEW YORK Interpublic Group’s Gotham will handle advertising efforts for a high-end liquor called Trump: The World’s Finest Super Premium Vodka, according to Drinks Americas Holdings, the company with which the real estate developer and TV star has signed a licensing deal.

“We helped Drinks Americas pitch The Donald on the idea by showing him how we would handle it,” said Gunnar Wilmot, chairman of the New York agency.

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