Gotham Preps First Ads for Citi AAdvantage

Outdoor/online effort coming in early 2013

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Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand.

In recent years, the companies used agencies on a project basis, with either Publicis Kaplan Thaler, the lead creative shop for Citi, or McCann Erickson, lead agency for American Airlines, creating ads.

Now, the credit card brand has its own agency, as it did years ago when Kirshenbaum Bond & Partners produced the memorable “Or was it the miles?” campaign, which ran from 1994 until 1999

Gotham landed the account after a review in which there were three other finalists.

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