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NEW YORK Bausch & Lomb this week launches the first TV effort for its advanced laser eye surgery, the Technolas 217z Zyoptix system for personalized laser vision correction.
The multi-million dollar campaign, via Gotham in New York, also includes a print ad in the March issue of Prevention magazine and an Internet component.
The Rochester, N.Y.-based Bausch & Lomb said the Zyoptix spot would be the first in a $20 million 2004 TV campaign that will also feature commercials for ReNu MultiPlus solution, SofLens and Ocuvite PreserVision.
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