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NEW YORK Interpublic Group’s Gotham has emerged as a late contender in Pizza Hut’s $275 million creative review, the client confirmed today.
The shop replaced previously confirmed contender William Morris Endeavor, a unit of IPG that teamed with McCann Worldgroup’s Momentum, a Pizza Hut representative said. Gotham had been on a longer list of shops that the client mulled before it cut to finalists last week, according to sources.
The rep confirmed the other finalists on Friday.
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