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NEW YORK Yellowbook, in a new campaign from Gotham that breaks today, depicts the online and print directory as a means for extricating individuals from tragicomic situations.
In one TV spot, a clumsy husband slips and knocks over a bowl of oranges before he tells his wife that he just landed a job at a demolition company. “Will you be working in the office?” she asks hopefully. “In the field,” he replies, prompting the wife to type “life insurance” in a Yellowbook search box on her laptop computer.
In another spot, a husband proudly invites his wife outside their house to see the solar panels he just installed on the roof.
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