How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The serious side of Goodby, Silverstein & Partners’ “Got Milk?” effort is making its first major push into print, showing real human bones to send the message that milk helps prevent osteoporosis and fractures.
In one execution for the California Milk Processors Board, pelvic bones form what look like butterflies; copy reads: “Because it’s not so beautiful that half of all women over 50 suffer an osteoporotic fracture.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in