'Got Milk?' Pokes Fun at Itself

Goodby’s Slogan Is Everywhere in a Self-Referential New TV Spot
LOS ANGELES–Goodby, Silverstein & Partners has done it again. On June 19, the San Francisco shop will unveil yet another “Got milk?” commercial for the
California Fluid Milk Processor Board.
The 30-second spot is titled “Everywhere,” but will air first in Southern California. If successful, it will be made available to milk boards across the country. Outdoor ads and in-store promotions will support the spot.
Jeff Manning, the board’s executive director, said “Everywhere” is unique because it pokes fun at the campaign itself.