Goss Agency Lands ARAA Biz

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ATLANTA The Asheville Regional Airport Authority has tapped The Goss Agency to develop its corporate-identity campaign, sources said.

Following a review that included undisclosed North Carolina agencies, the client chose the Asheville, N.C., shop due to its experience with accounts such as Delta Airlines and American Airlines, sources said. Goss’ objective is to educate regional business travelers on the new services and competitive pricing of carriers at ARAA, according to sources.

“We want to focus on the people and ask, ‘What is your time really worth?’ ” said Kirk Adcock, director of accounts at Goss.



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