Gosper to McCann EMEA

NEW YORK McCann Erickson USA president Brett Gosper is heading back to London as president of the Europe, Middle East and Africa region for the Interpublic Group network.

McCann confirmed the move for Gosper, first reported earlier today by Adweek.com.

Gosper, 47, has been added to the team as president and he and EMEA chairman Giuseppe Usuelli, along with Jean-Marie Nail, CFO, will be responsible for the McCann EMEA region. Gosper will also oversee the McCann U.K. Group as chairman and CEO and have oversight of European-based multinational accounts as well.

Rupert Howell, who had led EMEA, departed last week.

Michael McLaren, evp, worldwide director of accounts at McCann Worldgroup, replaces Gosper as U.S. president. Lori Senecal becomes gm of McCann’s New York operations.

“This move gives Brett management responsibility for our largest operating region, spanning over 100 cities in over 85 countries, and Michael and Lori the opportunity to broaden their management experience,” said John Dooner, CEO of McCann Worldgroup, in a statement. “Importantly, by leveraging the strengths of three of our most dynamic leaders in new geographic and professional areas, we further energize McCann’s ability to help drive demand for our clients’ products and services and for our own.”

Gosper has led McCann’S U.S. operation since September 2005, his second tour at the agency. Prior to taking that role at McCann, Gosper was president of TBWA’s New York Group, where he was just shy of a year.

McCann was the vehicle by which Gosper entered the U.S. market. In August 2003, the shop recruited him from Havas’ Euro RSCG in London, where he was co-chairman, to become general manager of McCann’s flagship office here.

During his tenures, the agency won accounts such as the U.S. Army ($135 million), Staples ($130 million), Pfizer’s Viagra ($100 million), Weight Watchers ($70 million) and Goodyear ($60 million), among others. Wendy’s ($240 million) was the one significant loss on Gosper’s watch.

While leading the U.S., Gosper grew close to clients such as L’Oreal, Goodyear and Johnson & Johnson.

This story updates an item posted earlier today with McCann’s confirmation and additional details.