Gorillaz Treats Fans at Home to AR-Enhanced Coachella Show

The band's virtual avatars appeared above the stage for online viewers

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology to enhance their performance for home viewers.

The AR tech was featured during Gorillaz’s performance of “Skinny Ape.” Throughout the song, YouTube viewers could watch larger-than-life versions of the band’s virtual avatars sitting or standing on top of the real-world Coachella stage.

According to VRScout, Coachella partnered with Epic Games and Coachella’s extended reality producer Eric Wagliardo to create the AR experience for YouTube.

Sam Schoonover, innovation lead at Coachella, said (via VRScout), “Bringing the Gorillaz characters to life is the best possible use case we could have imagined for Unreal Engine and AR in the Coachella YouTube livestream.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in