GoPro's Paul Crandell Turns Us All Into Thrill Seekers

2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably seemed ridiculous, or dangerous—or both. But then GoPro posted Kevin Richardson’s unforgettable video on its YouTube channel and, 20 million views later, we know that “lion whisperers” exist. And we are better for it.