Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably seemed ridiculous, or dangerous—or both. But then GoPro posted Kevin Richardson’s unforgettable video on its YouTube channel and, 20 million views later, we know that “lion whisperers” exist. And we are better for it.
Indeed, thanks to those videos, GoPro has gone from being a niche tech brand to an almost unprecedented digital chronicler of life in all its forms, from the exotic (Mud Puddles in Palau) to the ordinary but still incredible (a toddler on a skateboard).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in