Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Joan Voight
SAN FRANCISCO–The popular Goosebumps children’s stories figure into Goodby, Silverstein & Partners’ latest advertisement for the Pizza Hut kids account.
Pizza Hut’s animated Pizza Head character makes yet another appearance in the 30-second spot, ‘Pizza Head Gets Goosebumps,’ created by the San Francisco agency.
The humorous ad broke nationally last week on children’s programming. It touts a new Pizza Hut promotion whereby Goosebumps cards are given to customers who buy a Pizza Hut kid’s pack.
‘In the ad we were trying, in a fun way, to incorporate the Goosebumps characters into a (typical) Pizza Head adventure,’ said agency art director Margaret Johnson, who worked on the spot with copywriter Steve Payonzeck.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in