Google’s Nest Doorbell Wanted Spooky Halloween Sounds, So It Asked Monsters to Audition

The Hello Nest Doorbell and Google Nest are allowing users to outfit their homes with the spooky spirit to replace their current doorbell rings. Equipped with four appropriately haunting sounds, trick-or-treaters and unsuspecting guests alike can be greeted by a ravenous monster, a haunting ghost, a creeping vampire, or ghastly witch. No matter what sound holiday homebodies choose this Halloween, they can rest assured that each "boo" or pitchy wail was specially crafted during a careful audition process, according to the latest campaign from Google and Portland creative agency Swift. [kickout id="1"] In "Monster Auditions," some of the best frights have hailed from four corners of dark lore, hoping to bring their own brand of terror to life just for Google Nest users. "The Nest Hello Doorbell is coming out four new spooky sounds for Halloween, so obviously it's like a huge gig for the community," an excited monster shares on camera during the minute-long short that brings all four freaky hopefuls together. [kickout id="2"] [kickout id="3"] The hilarious, documentary-like spots take us through the auditions of a monster, ghost, witch, and vampire as they take us through the anatomy of a shriek or ghostly moan (or an artfully minimalist "millennial boo"). Knowing that the sound from an avatar of fright terrorizing a village has come from the best in the business is equal parts terrifying and commendable. [kickout id="4"] The campaign succeeds in feeling less like advertising and more like a behind-the-scenes look, getting into the fun and originality of the season without falling into potentially trite holiday-themed marketing. "Monster Auditions" will run across Facebook, Twitter, and Instagram, as well as Google's own dedicated channels. [kickout id="5"] CREDITS: Client: Google Campaign: "Nest Hello Doorbell: Monster Auditions" Agency: Swift Chief Creative Officer: Rick Albano Executive Creative Director: Don Shelford Creative Director: Dana Stalker Associate Creative Director: Chelsea Berger Senior Copywriter: Mark Topel Senior Art Director: Mike Zulpa Agency Producer: Alana Spears Director of Production: Frank Brooks Group Account Director: Britta Larson Account Supervisor: Alexina Shaber Account Executive: Colleen Ridder Senior Project Manager: Ben Beatty Strategy Director: Ben Peters Senior Strategist: Amanda Bao Associate Director, Data Science: Nathan Lattanzi Clients: ECD, Google Devices & Services: Xanthe Wells Global Creative Director: Christian Haas Creative Director: Koen Malfait Lead Designer: Jean Shim Designer: Coryn Bajema VP, Google Nest Marketing: Nick Bartle Global Consumer Marketing Lead: Cam Luby Consumer Marketing Lead: Priscilla Alvarez Product Marketing Manager: Nai Syriani Production Company: Swift Director: Mike Andrews DP: Joe Meade Line Producer: Alana Spears Editor: Corky Devault Editor: Lauren O'Malley Online Editor: Steve Greiner Colorist: Brian Marx Gibson Sound: Brooke Saelens Motion Graphics: Matt Anthony

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Google’s Nest Doorbell Wanted Spooky Halloween Sounds, So It Asked Monsters to Audition

Users can customize sounds for the holiday

Shannon Miller

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Shannon Miller