General

Google’s Holiday Shopping Report Points Retailers to 3 Key Areas to Focus On

Deals and buying early are on a consumer’s mind

Holiday shopping in a busy market
The holiday shopping season is six days less than usual. Getty Images

By Ann-Marie Alcántara

October 31, 2019

Each year, the holiday season creeps just a bit earlier, and 2019 is no exception.

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Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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