Google's Global Citizen Campaign to Drive US Recruitment to Save the World

The latest spot was developed by Alma to spur registrations in America

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world.

Created by Alma, the “Wishful Thinking” spot supports the ambition of activating 100 million people to end extreme poverty by 2030 while overcoming the obstacles introduced over the last year by the Covid-19 pandemic, which has affected everyone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in