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Google may or may not succeed in its bid to displace Microsoft Windows in the offices of the world, but the company appears to know how to make good advertising.
Data released today by Ace Metrix, a firm that measures the effectiveness of TV advertising using an online panel, show Google’s “Dear Sophie” spot resonated with consumers significantly better than all 130 new national TV spots that broke during the week ending May 6.
The spot, which shows a father using Google products (all accessed through Chrome) to create a scrapbook of his daughter's early years, was created by Google Creative Lab and agency Bartle Bogle Hegarty.
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