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NEW YORK Google said it would begin selling ad space on XM Satellite Radio programming, marking its first major deal to extend its ad system beyond the Web.
Under terms of the agreement, XM will provide Google with an undisclosed amount of inventory on its non-music channels, which feature programming from Oprah Winfrey and Major League Baseball, and news from ABC, CNBC and CNN. XM has 7 million subscribers.
Google will sell the ads via it dMarc technology, which it acquired in January.
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