Google Wants Europeans to Switch to Pixel With an Ad Emphasizing Individuality

The pan-European campaign will begin in Germany with a local TV spot before expanding into other countries

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Google aims to position its smartphone Pixel 6 as being “as individual” as its owner while it rolls out a European campaign, beginning in Germany.

The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an extension of their owners due to the inclusion of Google Smarts technology and the Google Tensor chip that prioritizes people’s nuances of behavior and character.

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