Google Video Tests Ad-Supported Content

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NEW YORK Google has begun featuring free ad-supported content on Google Video for the first time as part of what the company is calling a pilot test.

Since it launched in January, Google Video has operated as something of a combination of iTunes and YouTube, with advertising playing little role. The Web site sells individual episodes of shows like CSI: Crime Scene Investigations and MacGyver for $.99 each, while also serving as a platform for posting a variety of user-generated content that can be viewed for free.

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