Google Unveils New Features to Make Shopping Easier Across Apps and Search Results

Including a price tracking tool

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’Tis the season for every major social and tech platform to make their lists and check them twice to ensure major new shopping features are available before the holidays begin.

A few weeks ago, Pinterest rolled out “shop the look ads,” in which brands can add multiple products into a single ad and new shopping and video tabs to business profiles. Now, Google’s fully rolling out Google Shopping, which it originally announced in May, along with new features such as a “buy with Google” option, price tracking, local inventory results and other capabilities with Google Lens and search.

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