Google Unveils Local Listings

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NEW YORK Google has combined traditional business listings with location-specific information extracted from its index of 4.2 billion Web documents to offer users local search results.

The new functionality has been integrated into Google.com, so relevant local information appears at the top of a results page when triggered by a keyword, such as “pizza,” paired with a location-specific query, such as a ZIP code. When available, these results are marked by a small compass, which connects users to a “Google Local” results page when clicked.

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