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NEW YORK Google and the Nielsen Co. said Wednesday that they have established a multiyear partnership that initially will focus on collaborating on the search giant’s TV Ads platform.
Google TV Ads launched in May in collaboration with EchoStar’s Dish service and provides a Web-based platform for companies to buy, sell, measure and deliver TV spots. Google uses the set-top-box data secured from Dish to tell clients how many people are watching their ads and for how long.
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