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NEW YORK After testing several different video ad formats, Google said it would again shun pre-roll video advertising for a new program to distribute video content across its far-flung AdSense network.
After tests over the past year, Google has opted to monetize video from YouTube professional video creators like Mondo Media, TV Guide, Expert Village and Extreme Elements with banners and text-ad overlays. Videos embedded on third-party sites will carry two ad placements: a banner at the top of the video player that can be either text links or a graphical display, and a text link ad at the bottom.
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