Google Turns AdSense Into Video Outlet

NEW YORK After testing several different video ad formats, Google said it would again shun pre-roll video advertising for a new program to distribute video content across its far-flung AdSense network.

After tests over the past year, Google has opted to monetize video from YouTube professional video creators like Mondo Media, TV Guide, Expert Village and Extreme Elements with banners and text-ad overlays.

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