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NEW YORK The search marketing industry now has 90 million reasons to take click fraud more seriously.
In what may set an ominous precedent for the lavishly praised search advertising marketplace, Google has agreed to settle a lawsuit with an Arkansas company by awarding $90 million worth of advertising credit for any and all marketers who can claim they have been subject to click fraud.
In a posting on Google’s official blog late Wednesday, the company said, “We’ve been discussing the case with the plaintiffs for some time and have recently come to an agreement with them which we believe is a good outcome for everyone involved.”
That
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