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NEW YORK Google said it is having success convincing advertisers to adopt its platform for brand building, as it seeks to expand beyond its roots as the world’s most successful search engine.
The moves into brand advertising online, and further initiatives to expand into offline media like radio and print, still represent a tiny part of Google’s booming business, company executives said. Text listings, mostly on search results pages, are still driving Google to dominate the online ad market.
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