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After appearing in the Super Bowl 10 years ago with an ad about finding love in Paris, Google is returning for another ad focused on a different kind of love story but still told through its technology.
The 90-second in-game ad, “Loretta,” was partly inspired by the story of a Google designer’s grandfather, according to a blog post by Google CMO Lorraine Twohill. The grandfather narrated the ad, which was his film debut.
The ad was created entirely by an in-house team that animated and edited the commercial without an external agency or director.
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