After appearing in the Super Bowl 10 years ago with an ad about finding love in Paris, Google is returning for another ad focused on a different kind of love story but still told through its technology.
The 90-second in-game ad, “Loretta,” was partly inspired by the story of a Google designer’s grandfather, according to a blog post by Google CMO Lorraine Twohill. The grandfather narrated the ad, which was his film debut.
The ad was created entirely by an in-house team that animated and edited the commercial without an external agency or director.
Google didn’t immediately disclose his name or provide additional details about the spot’s creation or when it would appear in the game.
The spot, which doesn’t feel as long as 90 seconds may seem, features a man searching for ways to keep his memory alive. As he continues seeking details that could help him remember a person and put context to the photos of their lives together, Google takes notice.
“Both [Super Bowl ads] are simple love stories told through the lens of our products,” Twohill wrote.
At least two publishers will get a brighter light shined on them as part of the spot, though. In the first scene, when the grandfather is searching for “how to not forget,” he finds two links: a wikiHow entry and an article from Bustle.
It’s not clear whether those publishers knew they would make an appearance in the spot, or if that appearance represents a larger agreement between the entities. A spokesperson for Google declined to comment on the record regarding the partnerships, and wikiHow didn’t immediately respond to requests for comment. A spokeswoman for Bustle Digital Group said the publisher was aware of the ad beforehand.
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