Google Moves to Quell Click Fraud Concerns

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NEW YORK Google said it would begin providing reports to advertisers on the number of invalid clicks it filters from their bills. The move is designed to address advertiser concerns over click fraud.

Previously, when Google billed its advertisers, it simply subtracted those clicks it deemed “invalid.” The company will now include additional data on all clicks (even those advertisers were not charged for) and what keywords produced them.

While

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