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NEW YORK Google said it has begun testing radio ads, a step in its move to extend its ad platform from the Web into traditional media.
The company said on one of its blogs that some of its advertisers have begun using its AdWords platform to run radio placements in some cities and on satellite radio. Google Audio Ads lets advertisers target their placements based on geography, demographics and time aired.
The test comes nearly a year after Google acquired dMarc in a deal worth up to $1.2
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