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WPP and analytics firm Kantar Millward Brown yesterday released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings, and they certainly reflect our burgeoning international tech landscape.
Eight of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively.
“Brands that are winning in the intelligence-led marketing era include businesses such as Amazon and Tencent who put the consumer at the heart of everything they do,” said Doreen Wang, global head of BrandZ at Kantar Millward Brown.
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