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Artificial intelligence has bested humans at chess, quiz shows and the Chinese game of Go, but does it have the kitchen chops to take on a star baker?
A recent campaign for Mars-owned candy brand Maltesers pitted The Great British Bake Off winner Peter Sawkins against an AI designed by the Google Cloud team in a competition to conceive the most original cake featuring the candy as a centerpiece. The machine-learning model was trained using hundreds of recipes for cookies, cakes and scones, along with insights gleaned from common baking queries in Google search trends.
‘Is Marmite sweet or savory?’
With guidance from Google Cloud engineer Sara Robinson, the computer created a cross between a cookie and a cake that incorporated both chopped and whole Maltesers.
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