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Google is beefing up its agency relations team with the addition of former Enfatico CEO Torrence Boone.
Boone is Google’s new managing director of agency relations for North America. He will work under Penry Price, vp of global agency and industry development, as Google attempts to craft close relationships with shops that have often viewed it warily.
Boone led the WPP Group’s unsuccessful attempt to craft a dedicated agency for Dell. Prior to being named to head Enfatico, Boone was president of Digitas Boston.
“Agencies
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