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CHICAGO Goodyear has identified six contenders in the review for creative duties on its $80 million account, a company representative said.
They are: Interpublic Group’s Carmichael Lynch in Minneapolis, The Martin Agency in Richmond, Va., and the New York and Detroit offices of McCann Erickson; Publicis Groupe’s Publicis and Saatchi & Saatchi, both in New York; and Havas’ Euro RSCG in New York, according to the rep.
The Akron, Ohio-basd company expects to have a new agency in place “sometime during the fourth quarter,” the rep said.
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