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CHICAGO Three agencies have advanced in the review for creative duties on Goodyear Tire & Rubber’s $40 million-plus advertising account, the client confirmed late Friday.
Contending for the account are: Havas’ Euro RSCG, Publicis Groupe’s Saatchi & Saatchi and Interpublic Group’s McCann Erickson, all in New York, according to a company representative.
Cut from contention were: IPG’s Carmichael Lynch in Minneapolis, Publicis in New York and Omnicom Group’s Merkley + Partners in New York. The Akron, Ohio, company’s creative incumbent, Havas’ Arnold in Boston, is not defending.
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