Goodyear Cuts to 3 Shops

CHICAGO Three agencies have advanced in the review for creative duties on Goodyear Tire & Rubber’s $40 million-plus advertising account, the client confirmed late Friday.

Contending for the account are: Havas’ Euro RSCG, Publicis Groupe’s Saatchi & Saatchi and Interpublic Group’s McCann Erickson, all in New York, according to a company representative.

Cut from contention were: IPG’s Carmichael Lynch in Minneapolis, Publicis in New York and Omnicom Group’s Merkley + Partners in New York. The Akron, Ohio, company’s creative incumbent, Havas’ Arnold in Boston, is not defending.

Media duties, at Havas’ Media Planning Group, are not affected. Consultant Jones Lundin Beals is handling the search at its New York office.

Meetings to get an assignment will be scheduled next week. The company expects to complete the review by the end of the year, according to a client representative.

Goodyear spent $80 million on domestic ads last year, but less than $25 million through June 2005, according to Nielsen Monitor-Plus.

The installation of Joseph Viselli as marketing director at Goodyear prompted the review, according to sources.

The company is also conducting a public relations review. Contenders in that search, which is being handled by Jones Lundin Beals’ Chicago office are: Coyne in Parsippany, N.J., Publicis’ Manning Selvage & Lee in New York and IPG’s Weber Shandwick in Chicago, according to the rep.