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GM Service Program Launches Shop’s Ads, Hands Out More Work
DETROIT – D’Arcy Masius Benton & Bowles, set to launch a new campaign for General Motors’ Goodwrench Service Plus program, recently doubled its business with the client with the addition of Goodwrench’s integrated marketing.
The new assignment includes collateral, promotions and responsibility for the client’s Web site, said Mark Gjovik, group account director and executive vice president at the Troy, Mich., agency. The work was previously handled by a variety of suppliers, he said.
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