Goodwill Is Counting on Adstreet in North Carolina

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The Goodwill Community Foundation has named Ad-street its advertising agency.

The Raleigh, N.C., shop outperformed five undisclosed area agencies in a review to win the business. Billings are undisclosed.

Previous advertising had been handled internally by the client.

The shop’s upcoming branding and public relations campaign will be designed to drive cash and materials donations.

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