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Buoyed by a pending merger that will make it the country’s third largest operator of rent-to-own stores, RTO in Mesquite, Texas is screening four Dallas-area agencies for a $15 million ad account.
Andre Job, RTO’s vice president of marketing, said he has begun hearing capabilities presentations from The Richards Group, PGC Advertising and Joiner Rowland Serio, all in Dallas, and BJK&E Specialized Advertising in Irving, Texas. Job expects to select a winner early next month.
Earlier this month, RTO revealed plans to merge with Alrenco, another rent-to-own firm based in Albany, Ind.
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