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ING Direct has a new lead agency.
Goodness Mfg., the advertising arm of Trailer Park, outstripped Gotham in the final round of a creative review that began late last year. Annual media spending is projected at $25 million and account revenue at about $2 million.
Trailer Park is owned by Lake Capital, a venture capital firm that’s based in Chicago. The company's other marketing investments are SolutionSet, MediaWhiz and VFM Interactive.
Goodness, which is based in Hollywood, Calif.,
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