Goodman Joins Publicis & Hal Riney as GCD

LOS ANGELES Publicis & Hal Riney has hired Jae Goodman as svp, group creative director, the agency said.

Goodman, 33, joins from Leagas Delaney in San Francisco, where he was an associate cd. He spent nearly two years at Leagas and worked on Virgin Mobile, Mavi Jeans, Sega and Linkin Park.

Goodman starts in his new position on Aug. 1 and will report to Kirk Souder, president and executive cd at the Publicis Groupe shop in San Francisco. He will team with svp, gcd Mike Mazza on the business side of Sprint and will also aid in new-business efforts. Mazza has been without a partner for the last year-and-a-half, following the departure of Steve Morris.

Goodman becomes one of six gcds. He, along with Mazza, will oversee approximately 20 creatives.

“He comes to us with a great creative pedigree,” said Souder. “He also has telecom experience, which is going to be great for Sprint.”

Goodman started his copywriting career at Wieden + Kennedy in Portland, Ore., where he spent three years working on Microsoft. In 1999, he and Wieden cd Vince Engel left the shop for Lowe in San Francisco, where they worked on accounts such as Sun Microsystems and iPlanet.

In addition to advertising, Goodman has experience in branded entertainment and said he would examine those opportunities for Riney’s clients. He has consulted on music videos for artists and directors and has developed concepts for TV shows. Goodman recently co-created and executive-produced a new show called FANdemonium: The Search for America’s Ultimate Sports Fan. The program, which is scheduled to run on Fox Sports, covers a different city each week and details a competition to uncover that city’s ultimate sports fan.

“Kirk made it clear that Riney is committed to [branded entertainment], and that commitment will be manifested through me,” said Goodman. “After so much talk about this area, I really want to be the guy who does it.”

Goodman was also attracted to Riney because it is a “storied agency,” he said, citing the shop’s work for companies such as Saturn and Bartles & James. He also noted the agency’s experience with telecom and tech clients, two categories he enjoys working on, and said he was eager to work with Souder.