Goodhome Shops $20 Mil. Task

Yet another new e-tailer is talking to agencies–but this one has deep pockets and enviable media connections.
Founded in June 1999 with $50 million in first-round capital, Goodhome.com will start selling home furnishings and decor this month, said CEO Douglas Mack.
The company’s investors will also provide media connections, technology, and retail know-how in addition to cash. Hearst New Media and Technology, a unit of The Hearst Corp., is the owner of House Beautiful, Lifetime and Women.com;